A/B Tester Optimizely Raises Funding From Battery And Google Ventures, Plans Mobile Launch

Optimizely, the Y Combinator-incubated startup that helps companies A/B test their websites, just announced that it has raised new funding from Battery Ventures, Google Ventures, and InterWest Partners. The startup previously raised $1.2 million from angels including Ron Conway, Chris Sacca, and Ashton Kutcher, but this is its first venture round. Co-founder and CEO Dan Siroker (who was director of analytics for Obama's presidential campaign in 2008) says he isn't disclosing the amount ? which is the exact thing that a tech journalist doesn't want to hear ? because he doesn't want to get into a competition over valuation and "vanity metrics."

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